Senior Marketing Specialist
Company: Rusnak
Location: Arcadia
Posted on: May 12, 2022
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Job Description:
Overview :
Are you ready to make the next move for your career? Do you have a
passion for luxury cars? - -JOIN OUR TEAM -Rusnak Auto Group is a
leader in the automotive industry with a stellar reputation in the
Greater Los Angeles and throughout Southern California. Our
commitment to serve our customers and win their loyalty has seen us
expand to 11 locations with beautiful showrooms in Pasadena,
Arcadia, Thousand Oaks, Anaheim Hills, and Loma Linda. With over
six decades of success and experience, we strive to satisfy our
customers' exquisite taste by offering 13 extraordinary brands of
the most sought after luxury cars.We are seeking a Senior Marketing
Specialist to contribute to the success of Rusnak Automotive Group
by supporting all areas of the Marketing Department to enable
Rusnak to consistently and professionally deliver the best
advertising in the most cost effective, timely manner. Efficiently
utilize resources of the marketing department to meet and exceed
internal and external Client expectations by communicating and
bringing to life "The Rusnak Standard." - -Candidates with
experience in the following positions will receive priority
consideration: -ACCOUNTAccount CoordinatorAccount PlannerAccount
ServicesAccount Supervisor (junior level)Account Executive
-MEDIAMedia CoordinatorMarketing CoordinatorMedia Traffic
CoordinatorAssistant Media PlannerMedia Assistant - -WHAT WE
OFFERProfessional development and opportunities to grow within a
well-respected companyCompetitive PayHealth Insurance Coverage
(medical, dental, vision, and life)Comprehensive Benefits Package
including Annual Wellness Fair and Employee Assistance Program
(EAP)401(k) Retirement PlanFlexible Spending AccountPaid Time-Off
(vacation pay, sick pay, holiday pay)Parental LeaveEmployee Perks
(discounts to sports games, theme parks, gym membership and so much
more!)Employee Referral Bonus Program*To ensure the safety of our
employees and clients, we follow current guidelines and provide
face masks and hand sanitizers. We use hospital grade cleaning
products and increased cleaning frequency.
Responsibilities :
Effectively and Efficiently Assists with Strategic Planning, Market
Research/Image DevelopmentAssists the Marketing Director with
Client research and brand strategy; monitors all communications to
ensure "The Rusnak Standard" is properly used in all advertising
messages, internally and externally.Assists the Marketing Director
in managing Original Equipment Manufacturer (OEM) service vendor
programs, such as, but not limited to, Peak Performance and Touch
Point.Coordinates dealership and Rusnak group special promotions;
contests, sweepstakes, and similar.Assists with organizational use
of the Who's Calling and new technologies; measures effectiveness
of leads and internal operational efficiencies.Supports Marketing
Director by researching potential advertising
opportunities.Effectively and Efficiently Coordinates
ProductionCoordinates all Print, Television (TV), Outdoor,
Point-Of-Sale (POS), Direct Mail, Radio, Collateral, and
Sponsorship/Event marketing jobs; initiates jobs and provides
initial creative direction to agency or internal team.Coordinates
media schedules and allocation for TV and Radio.Collects and
distributes monthly Manufacturer incentives to the Marketing
Department.Coordinates agency and in-house discussions of all
traditional media jobs.Assists with coordination of projects
assigned to internal Creative Director.Manages internally produced
projects and external vendors, as requiredProvides As-Needed
Support with Budget, Financial ManagementMay assist with updating
marketing budget documents for planning and budget performance
evaluation; ensures accuracy of data.Provides Effective and
Efficient Organizational SupportPartners with General Managers
(GMs), and appropriate dealership personnel, to support them in a
professional manner, with informed advice, make recommendations to
drive their business.Helps develop processes and capabilities of
the Marketing Department to deliver quality ad materials in a
timely fashion.Assists with providing support to Accounting
Department in processing invoices and reconciling with the
marketing budget.Assists with managing call tracking programs.May
work with vendors, marketing, and sales team to ensure all
campaigns are effectively tracked; may provide monthly call
tracking reports to Marketing Director, Internet Marketing Manager,
and dealership teams, as needed.Assists with managing cooperative
(co-op) compliance, pre-approval, submission; may provide necessary
and accurate documents to Accounting, ensure denied claims are
re-submitted; provides monthly reports on fund status; provides
recommendations toMarketing Director for fund utilization.May
assist the Internet Marketing Manager and Marketing Department with
inventory management; provides accurate reports on inventory data,
and content (photos, videos, etc.), as necessary; ensures vehicle
data is correct in Homenet and that all data feeds correctly
operate for internal and 3rd party use. -
Qualifications :
Bachelor's Degree in Marketing, Communication, or field related to
the position, or equivalent training and experience, plus a minimum
of three (3) years' related and progressively responsible
experience preferred; Auto Retailer or Advertising background would
be a plusDriver License Required: Current California Driver License
with satisfactory Department of Motor Vehicle driving record
Degree/Diploma :
Bachelor's Degree : Communication, Marketing Required
Licenses Required :
Valid CA Driver License
Keywords: Rusnak, Arcadia , Senior Marketing Specialist, Advertising , Arcadia, California
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