Senior Marketing Specialist

Company: Rusnak
Location: Arcadia
Posted on: May 12, 2022

Job Description:

Overview :
Are you ready to make the next move for your career? Do you have a passion for luxury cars? - -JOIN OUR TEAM -Rusnak Auto Group is a leader in the automotive industry with a stellar reputation in the Greater Los Angeles and throughout Southern California. Our commitment to serve our customers and win their loyalty has seen us expand to 11 locations with beautiful showrooms in Pasadena, Arcadia, Thousand Oaks, Anaheim Hills, and Loma Linda. With over six decades of success and experience, we strive to satisfy our customers' exquisite taste by offering 13 extraordinary brands of the most sought after luxury cars.We are seeking a Senior Marketing Specialist to contribute to the success of Rusnak Automotive Group by supporting all areas of the Marketing Department to enable Rusnak to consistently and professionally deliver the best advertising in the most cost effective, timely manner. Efficiently utilize resources of the marketing department to meet and exceed internal and external Client expectations by communicating and bringing to life "The Rusnak Standard." - -Candidates with experience in the following positions will receive priority consideration: -ACCOUNTAccount CoordinatorAccount PlannerAccount ServicesAccount Supervisor (junior level)Account Executive -MEDIAMedia CoordinatorMarketing CoordinatorMedia Traffic CoordinatorAssistant Media PlannerMedia Assistant - -WHAT WE OFFERProfessional development and opportunities to grow within a well-respected companyCompetitive PayHealth Insurance Coverage (medical, dental, vision, and life)Comprehensive Benefits Package including Annual Wellness Fair and Employee Assistance Program (EAP)401(k) Retirement PlanFlexible Spending AccountPaid Time-Off (vacation pay, sick pay, holiday pay)Parental LeaveEmployee Perks (discounts to sports games, theme parks, gym membership and so much more!)Employee Referral Bonus Program*To ensure the safety of our employees and clients, we follow current guidelines and provide face masks and hand sanitizers. We use hospital grade cleaning products and increased cleaning frequency.

Responsibilities :
Effectively and Efficiently Assists with Strategic Planning, Market Research/Image DevelopmentAssists the Marketing Director with Client research and brand strategy; monitors all communications to ensure "The Rusnak Standard" is properly used in all advertising messages, internally and externally.Assists the Marketing Director in managing Original Equipment Manufacturer (OEM) service vendor programs, such as, but not limited to, Peak Performance and Touch Point.Coordinates dealership and Rusnak group special promotions; contests, sweepstakes, and similar.Assists with organizational use of the Who's Calling and new technologies; measures effectiveness of leads and internal operational efficiencies.Supports Marketing Director by researching potential advertising opportunities.Effectively and Efficiently Coordinates ProductionCoordinates all Print, Television (TV), Outdoor, Point-Of-Sale (POS), Direct Mail, Radio, Collateral, and Sponsorship/Event marketing jobs; initiates jobs and provides initial creative direction to agency or internal team.Coordinates media schedules and allocation for TV and Radio.Collects and distributes monthly Manufacturer incentives to the Marketing Department.Coordinates agency and in-house discussions of all traditional media jobs.Assists with coordination of projects assigned to internal Creative Director.Manages internally produced projects and external vendors, as requiredProvides As-Needed Support with Budget, Financial ManagementMay assist with updating marketing budget documents for planning and budget performance evaluation; ensures accuracy of data.Provides Effective and Efficient Organizational SupportPartners with General Managers (GMs), and appropriate dealership personnel, to support them in a professional manner, with informed advice, make recommendations to drive their business.Helps develop processes and capabilities of the Marketing Department to deliver quality ad materials in a timely fashion.Assists with providing support to Accounting Department in processing invoices and reconciling with the marketing budget.Assists with managing call tracking programs.May work with vendors, marketing, and sales team to ensure all campaigns are effectively tracked; may provide monthly call tracking reports to Marketing Director, Internet Marketing Manager, and dealership teams, as needed.Assists with managing cooperative (co-op) compliance, pre-approval, submission; may provide necessary and accurate documents to Accounting, ensure denied claims are re-submitted; provides monthly reports on fund status; provides recommendations toMarketing Director for fund utilization.May assist the Internet Marketing Manager and Marketing Department with inventory management; provides accurate reports on inventory data, and content (photos, videos, etc.), as necessary; ensures vehicle data is correct in Homenet and that all data feeds correctly operate for internal and 3rd party use. -

Qualifications :
Bachelor's Degree in Marketing, Communication, or field related to the position, or equivalent training and experience, plus a minimum of three (3) years' related and progressively responsible experience preferred; Auto Retailer or Advertising background would be a plusDriver License Required: Current California Driver License with satisfactory Department of Motor Vehicle driving record

Degree/Diploma :
Bachelor's Degree : Communication, Marketing Required

Licenses Required :
Valid CA Driver License

Keywords: Rusnak, Arcadia , Senior Marketing Specialist, Advertising , Arcadia, California